The Business of Building Apps – App Product Management Course for Developers
Course developed by Shad Sluiter. Check out his YouTube: https://www.youtube.com/user/shadsluiter 0:00:00 Course Introduction 0:03:14 Unit 1 – Motivations for building an app 0:06:44 Unit 1.1 What is the value proposition of your app? 0:12:40 Do you need a web app or just a better website? 0:15:14 Categories of Apps – which app category is easiest to compete in? 0:34:24 Unit 1.2 Identify the problem you are trying to solve with your app. 0:36:19 Candy, vitamins or addictive painkiller? 0:41:59 Fulfillment, recognition, security 0:42:54 The Five Whys 0:49:58 Unit 1.3 How to discover a niche in the marketplace 0:52:59 Follow popular trend 0:56:39 Add a twist 0:58:21 Your own expertise 0:59:44 Problems in existing competition 1:04:34 Unit 1.4 Listening to users 1:11:44 Users that exist in the market 1:14:39 Get user feedback 1:24:54 Idea 2.0 1:28:17 Homework (Airbnb and Lyft, App Annie and Sensor Tower, Write an application plan) 1:48:44 Unit 2 UI, UX, MVP design 1:56:34 How to create user stories 2:02:14 Planning for an MVP 2:05:24 Unit 2.2 Designing an effective UI user interface 2:07:04 On boarding new users 2:09:44 The Google UI Case Study 2:10:14 The Photoshop Adobe UI negative Case Study 2:14:19 Effective UI elements 2:17:20 Don’t Make Me Thing Steve Krug 2:19:34 UI design templates 2:20:34 Design for your target audience 2:22:39 Unit 2.3 How to design an effective UX User Experience 2:23:24 UX is where Design strategy and Technology intersect 2:27:14 Application Flow 2:29:34 Measuring Conversion Rates 2:30:14 UX outside of the app 2:31:04 The User Empathy Map 2:35:39 Six principles for a positive UX 2:37:34 Unit 2.4 The MVP 2:38:54 The Lean Startup MVP concept by Eric Ries 2:39:39 Planning for future versions of your app 2:40:34 What is NOT an MVP 2:42:44 Zappos MVP Case Study 2:43:44 The MVP design pyramid 2:45:44 The purpose of an MVP 2:46:44 Keeping the cost of an MVP low 2:50:36 Homework (App Design Case Studies, Develop User Stories, Interactive UI prototype) 3:11:09 Unit 3.1 Marketing and Monetization for an App 3:12:34 The BMC Case Study 3:27:04 Unit 3.2 Monetization Strategies of Apps 2:28:29 Apple App Store vs Google Play Store revenue 3:31:14 iOS vs Android user value per customer 3:32:19 iOS vs Android market share in various countries 3:44:14 Unit 3.3 Marketing Your App 3:53:09 Unit 3.4 Dealing with Investors 4:04:44 Homework 3.1 Build a BMC for your app 4:07:06 Unit 4.1 Building Customer Loyalty 4:08:04 Why Customers Abandon Apps? 4:09:49 First-to-Mind solution 4:10:59 Compulsion 4:11:04 Morality of Addictive Apps 4:13:04 The HOOK app addictive model 4:32:49 Homework (Understanding Hook, Applying Hook) 4:38:54 Unit 5.1 Choosing the Right Tools 4:48:19 Unit 5.2 Nine Companies Who Nailed their App 4:59:31 Unit 5.3 Development Languages and Cross Platform Tools 5:18:58 Homework (Compare Dev Tools, Recommend a Development Solution) 5:27:34 Unit 6.1 Full Stack Considerations 5:28:20 Choosing a Database Backend 5:29:14 SQL 5:31:34 noSQL 5:35:09 SQL vs noSQL 5:44:04 Graph Database 5:50:09 Full Text Database 5:56:34 Vertical Scaling 5:59:14 Horizontal Scaling 6:01:54 Data Duplication in Distributed Databases 6:04:44 SQL Shards 6:13:22 Homework (Recommend Database Solutions, Explore API services) 6:20:14 Unit 7.1 Hiring the Development Team 6:20:54 Four Roles of a Software Development Team 6:21:54 Product Manager 6:24:19 Product Designer 6:29:24 Front End Developer 6:30:29 Back End Developer 6:36:04 Unit 7.2 Mobile vs Web Development 6:47:59 Unit 7.3 Agile Team Management 6:48:54 SDLC Agile vs Waterfall 6:49:44 What is Waterfall Development? 6:50:59 What is Agile Scrum Methodology? 6:56:42 The Product Backlog 6:58:04 Spring Planning 6:58:39 Sprint Backlog 6:58:59 What is a Sprint? 6:59:42 Product Increment 7:00:29 Daily Scrum 7:01:54 Sprint Review and Retrospective 7:03:23 Unit 7.4 How to Write a Job Requisition 7:19:04 Homework (Team Roles, Internal Job Requisition, External Job Posting) 7:32:24 Unit 8.1 Future Trends in Mobile Development 7:50:22 Homework (Review Past Predictions, Current State of Development Tools, Future Mobile Tech)